Updated 5 October 2026
Privacy notice
How The Groomsmith handles information when you use this website.
What this site collects
This website does not have accounts, forms or comments. It does not store anything about you on our own servers. Bookings are made on Fresha, and Fresha's own privacy policy covers what you enter there.
Analytics cookies
We use Google Analytics to understand which pages bring people to the shop (for example how many visitors press “Book an appointment”). It uses Google's consent mode: until you choose, no analytics or advertising cookies are set and Google only receives anonymous, cookieless signals (such as a page view) that cannot identify you.
If you choose “Accept analytics”, Google Analytics sets cookies and records your approximate location, device type and the pages you visit. Choose “No thanks” and no cookies are set. Your choice is remembered in your browser; you can change it by clearing this site's stored data, which brings the banner back.
Links to other services
Buttons on this site open Fresha (booking), Google Maps (directions), Instagram, Facebook and YouTube. Those services apply their own privacy policies once you leave this site.
Contact
Questions about your data: The Groomsmith, 5 Green Dragon Court, London SE1 9AW · enquiries@thegroomsmith.com · 020 7403 2638.